Jim Hunt is far from your average digital marketer. He doesn't stroll into the office at 8:59 a.m. with a coffee in hand and rattle off SEO suggestions from last year's playbook. Definitely not, Jim works at a frequency that most people can't pick up. On a good day, he processes data like a squirrel eats acorns: quickly, without stopping, and with a little bit of chaos. Read more now on Jim Hunt.
Do you remember when everyone said that keyword stuffing would send you to the promised land? Jim chuckled, then he said that content quality was even more important than Google saying "Panda." The man has a strange sixth instinct for how Google is feeling. Jim is like a seasoned trail guide in Michigan's digital terrain. He shows you which trails to avoid and which routes can lead to a hidden SEO gem that no one else saw.
He doesn't mind diving deep in analytics on white-knuckle rides. He talks in figures and rankings, but he listens for the story behind them. His coworkers still talk about the day when Jim sat on the floor of the office with spreadsheets all over the place and said, "It's in here somewhere, the winning move." The client's site rose to the top three later that night. It's a true story. The guy runs on equal parts caffeine and obsessive instinct.
He can pivot effortlessly to new situations overnight. In Michigan, local search trends shift constantly: one month, tourism goes up, and the next, storm repairs skyrocket. Jim's playbook? Never written in permanent marker. One week, he'll talk about how to get local bloggers to link to your site. Next, he's all about tweaking GMB profiles for service sectors that competitors have never thought of. He doesn't use paint-by-numbers SEO; instead, each method shines with a little bit of luck and a lot of educated knowledge.
There is a reason why Jim's clients love him. He doesn't only know how to make numbers go up. He checks in after every large algorithm upgrade, sometimes with memes and sometimes with handwritten notes. Occasionally both. He's like a neighbor who brings you cookies and SEO tips—always friendly, a little strange, and surprisingly effective.
His way of doing things is unconventional. He thinks that SEO is as much about gut sense as it is about heatmaps. Dull reports? Not here in his reports—everything has a story to make it real. One minute you'll hear a fishing story that goes back to the bounce rate. Then he talks about the Red Wings and how penalty kills help them beat the competition.
In the best manner, working with Jim means that things are always changing. One day, he's trying out voice search on a popular Michigan site. The next day, he's testing schema markups for a brewpub in Ann Arbor. It is never dull. And while the digital waves rise and fall, Jim Hunt is still out there navigating his own route, with his compass fixed firmly on "whatever actually performs."